Users and target groups

1. Current development of visitor frequency

Annual development of visitor frequency and page impressions:

Current number of visitors in February 2010*

Visitors - 201.970
Page impressions - 383.314

*All numbers confirmed by IVW

2. Analysis of brainGuide users

brainGuide user highlights of the current AGOF survey IV/2007:

- third highest percentage of academics of all German websites *

- very high income: 43 % of all users dispose of an income of more than € 3,000 per month (11th position of all websites)

Here you can find all information about brainGuide from the current AGOF survey:
Demographic data
Internet use
Home equipment
Leisure activities
Personality statements
E-commerce
Interest in products and services

More user data from the current Insights Survey - from 2007-06-19:

Type of the user's demand for information  
- professional 91 %
- personal 9 %
Professional status  
Self-employed 17,00%
Management (top and middle) 23,37%
Employed 37,34%
Student 13,04%
Other 9,25%
Company size  
Less than 11 employees 18,18%
10 to 100 employees 15,91%
100 to 1000 employees 29,54%
More than 1000 employees 29,72%
Don´t know 6,62%
Field of business  
Construction 2,59 %
Manufacturing 13,88 %
Electrical engineering 2,51 %
Commerce 4,94 %
Transport 1,73 %
Pharmaceutical, health care 6,04 %
Legal counseling 3,22 %
Economic / business consulting 11,92 %
Education, research 6,75 %
Culture, arts 1,10 %
Media, publishing, entertainment 3,45 %
Advertising 2,59 %
IT, multimedia, internet 5,65 %
Financial services 8,16 %
Public administration 3,61 %
Other 21,88 %
TOTAL 100,00 %

 

3. Analysis of brainGuide experts

Structure of the accepted experts*  
male 89 %
female 11 %
   
Academic degree 57 %
Ph.D. 41 %
Professor 19 %
   
Business 80 %
Research and education 20 %
Field of expertise  
Management 48 %
Law 23 %
IT 15 %
Tax 8 %
Finance 6 %
Average number per expert of  
Publications 2,7
Contributions to an event 1,9